Description

To produce qualified professionals with the skillset required on the market, with a penetrating strategic vision, and rigorous, efficient techniques that help them successfully deal with the challenges they must face. Students must acquire the necessary competencies to successfully confront marketing problems in actual organizations, while also applying the proper marketing tools to provide a solution to such problems.

Objectives

"To train executives with a global and integrative vision of the Marketing field.
To develop students’ abilities to analyze the market and predict future changes.
To provide tools for designing competitive strategies.
To strengthen the managerial and personal abilities of each student. "

Candidate Profile

Applicants must have a Bachelor’s degree or a professional degree with a level and content equivalent to a Bachelor’s degree, of at least four years of coursework, granted by a national or foreign university or higher education institution. For purposes of this requirement, the equivalence of the degree will be determined by the Academic Committee.